Social Media and Digital Marketing Micro-Credential

Why Consider GCC’s Social Media and Digital Marketing Micro-Credential?

Social Media has become an essential part of 21st century marketing and successful businesses are prioritizing their resources to transition to those new marketing channels that offer unparalleled access to consumers and their buying decisions. Successful online marketing is essential to building an organization’s brand, drive sales and strengthen customer loyalty.

Who Should Consider A Social Media and Digital Marketing Micro-Credential?

• Individuals who are looking for a new career, seeking change in their current career, or wanting to start their own Digital Marketing business
• Employers who are looking to maximize their social media presence and utilize those marketing tools to grow their business and consumer following
• Small business owners, not-for-profit organizations and entrepreneurs looking to harness the marketing and customer analytics potential of social media
• Students who are interested in adding in-demand skills to their resume and make themselves more marketable
• Employers who are looking to invest in the growth of their employee’s skill sets to prepare them for new or additional responsibilities

Learning & Skill Development

In only 3 courses, over 2 part-time semesters, students can acquire the skills required to thrive in a marketing-centered economy. Students will take BUS 113 – Social Media & Digital Marketing, BUS 200 – Social Media Strategy & Campaign Building and BUS 223 – Digital Media Content Production & Portfolio Creation. In only 3 courses, students will have the skills to:

• Create innovative social media campaigns
• Communicate with the buying public through multiple platforms
• Create digital media content like logos, videos, posts, infographics, audio posts and create and edit digit photos
• Develop and organize compelling content to attract and connect with potential buyers
• Develop a portfolio of strategic marketing campaigns
• Analyze digital marketing campaigns using analytics tools to calculate return on investment

Attention Employers:

According to the Bureau of Labor Statistics, Social Media Specialists make a median salary of $56,770 and job opportunities are endless. Employment can be found on all levels including large corporations, small business and limitless opportunities as a freelance social media specialist with for-profit and not-for-profit organizations.